Find the look of your brand.
Bring the screenshots, saved posts, old logo and half-written words. AI shows you directions, you react, and you land on the one that feels like you.
Welcome toBrandCamp× Daytime Design Co.
Brand Camp · Live online · Waitlist open
Turn your AI into the senior brand designer of your dreams.
A live camp where you pull your brand together with a brand designer, then hand it to your AI so everything you make looks like you.
No design or tech experience needed.
- 3 days live
- Online, with me guiding every step
- Replays and tools
- To streamline the process. Yours to keep.
- Waitlist only access
- To discounts and early access
Made with AI. Directed by me.
This whole brand.
Zero design tools.
The entire Brand Camp brand was made with AI: the colors, the illustrations, the images, and this website. I gave AI the references, direction and feedback, and never opened a design tool. This is the exact process I'll teach you at camp.
Sound familiar?
You know it when you see it.
But explaining your brand to someone else, including your AI? That's the hard part.
So your website, posts and slides keep looking like three different businesses.
The order matters
Foundation first.
Then AI.
First, we define your brand and write it down. Then we teach your AI to work from it, so it has something clear to follow every time you make something.
What we cover
Make the decisions and write them down.
Colors, fonts, photos, illustration. Every choice lands in one brand guide, in plain language your AI can follow every time.
Teach your AI, then put it to work.
Your brand guide goes into the ChatGPT or Claude you already use. Then we make real things with it, live, before camp ends.
The first campers
Straight from the camp chat.
Our founding cohort camped in October. These came in while we were live, screenshots and all.
What you get
Your brand. Your AI. Yours to keep.
A brand you can describe, an AI that knows how to use it, and real pieces already made.
Live with meLive sessions where I work on screen and you follow along on your own brand.
Live with meReplays + workbookCome back to the process whenever you need it.
Replays + workbookYour brand guideEvery decision on one page, written so a person and your AI can both use it.
Epic AI tools built for youThe process I use with my high-ticket brand clients, broken down into work-along tools that guide you through every step.
Epic AI tools built for youSocial content and moreHow to apply your brand to your posts, your carousels and everything else you make.
Social content and moreReal-time feedbackFeedback on your work from me, a professional brand and web designer, while you build it.
Real-time feedbackYou don't have to be a designer.
(But designers are welcome too.)
This is for you if…
- You don't have a designer and aren't ready to hire one.
- You have a designer and want everything you make between projects to match their work.
- You're nervous about AI and want someone to walk you through it. Every step is shown on screen, with the AI you already use.
- You ARE a designer and want a repeatable way to bring AI into your process, with your eye and judgment leading the work.
The waitlist
Get on the list and you'll hear about the next camp before anyone else.
Waitlist campers get the dates first, along with the waitlist price.
Your counselor
A brand designer who uses AI intentionally.
I'm the founder and creative director of Daytime Design Co., a Minneapolis studio for brand, web and product design. I led design for Google, Ford, Delta and UnitedHealthcare before building Daytime.
Now I train founders and their teams to put AI to work on their brand. I know where AI helps and where it needs a designer's eye. At camp, that eye is yours.
Questions
Dates are coming soon. Join the waitlist and you'll get them first, with everything you need to plan around it.
None. You'll learn to give AI clear references, direction and feedback. That's how I created Brand Camp's visual identity and this website, without design tools. I'll walk you through it on screen.
Yes. Every step is shown on screen, and you follow along with the AI you already use.
Because we define the brand before we teach it. Most people skip that part and hand AI a vibe. You'll hand it a brand that's been refined with a designer and written down properly, and the difference shows in the first piece we make.
Bring ChatGPT and Claude, each on the $20 a month plan.
Yes. Camp works just as well for refining a brand that stopped feeling like you.
Yes. You'll leave able to make everyday pieces that match their work without waiting on them. We highly recommend inviting your designer, or your whole team, to see how this works. Each person who joins is a separate camper sign-up.
Every session is recorded, and the replays are yours to keep.
Your AI keeps working from your brand guide, and you leave knowing what to make next.
Walk in with ideas. Walk out with a brand that looks like you everywhere, and an AI that keeps it that way.
No dates yet. Join now and you're first in line.